When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? A. This is an example of ____. b) establishing performan... _______ are visual representations of consumer perceptions and preferences. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. … Which of the following is NOT an area of responsibility for a logistics manager? It is an example of a: Which of the following is an example of special-audience newspaper? To answer these questions, he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material. Newspapers generally offer more _____ than any other medium except for direct mail. C) About 75% of Internet users read newspaper … B) It reduces a firm's need for public relations. The advertising manager for a fashionable, upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine. B. A. Clutter is really not a problem in newspaper advertising since most ads are very large. Click again to see term . Advertisers who are seeking broad reach and frequency in their media schedules: Which of the following statements about the reach and frequency of consumer magazines is true? Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. 3) Publicity, public relations, and corporate advertising are integral parts of the overall promotional effort. The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spread throughout the United States by purchasing advertising in multiple local newspapers. 1. An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle. Which of the following statements about the level of advertising clutter in newspapers is true? Newspaper advertising can also be customized to meet any budget. This reflects concern over which of the following aspect of magazine advertising? B. Which of the following statements about newspapers and magazines as advertising media is true? D) They are highly expensive to create. A) market targeting B) market dominance C) market p... After concept testing, a firm would engage in which stage in developing and marketing a new product? Linn's Stamp News is a newspaper written specifically for stamp collectors and published weekly. Intermediaries play an important role in matching ________. C. Magazines are primarily a local advertising medium. D) It can lead to advertising wear-out. The advertising agency of Sony Electronics has prepared two print ads for the company's new DVD. Newspaper advertising is more affordable. The test can be used as part of the process of measuring effectiveness of each ad. Which of the following statements is true about media? Which of the following is NOT an area of responsibility for a logistics manager? Usually, a brand pays the publisher for such an article. Newspapers are exclusively a local advertising medium. To grab the center spread of a big magazine or the back cover of a newspaper meant millions of people saw the message. When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads or other techniques to attract readers' attention are sometimes referred to as: Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. C. A. Clutter is really not a problem in newspaper advertising since most ads are very large. d. Business publications are important to advertisers because: Selectivity, reproduction quality, creative flexibility, and prestige are all potential advantages of which of the following advertising medium? Which of the following statements about image advertising is true? Following World War II, newspapers became the dominant form of communication. B) Magazines have not benefited from advances in communication technologies. It looks like your browser needs an update. C) They can be reproduced quickly. Description: Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites. d. Advertisers adopted a tough, no-frills advertising style. The marketing control process consists of. The guaranteed circulation of a magazine refers to the: a. c. Beginning about 1950, the circulation of the newspaper began to decline steadily. Which of the following is the most accurate statement about advertising? Better Homes & Gardens, Newsweek, and Cosmopolitan are all examples of: _____ magazines assemble consumers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. A. The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. D) Newspapers and magazines have similar lead times. In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. C) Radio offers very low audience selectivity. National advertisers tend to avoid weekly newspapers because of: The New York Times and USA Today are examples of _____ newspapers. B) They do not require the use of creative options. The letters SAU stand for: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units. The marketing control process consists of a) establishing goals, market scanning, and market share analysis. Ad 'A' uses a straightforward informational appeal, which discusses the DVD player's features, while ad 'B' is an image ad that promotes the overall quality of the player. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. Newspapers are a primary source of shopping information for many consumers. This is known as _____ basis. Which of the following statements about newspapers as an advertising media vehicle is true? To reach this market, the best media option would probably be: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. _____ offer advertisers the opportunity to buy space in a group of publications as a package deal. Newspapers are a primary source of shopping information for many consumers. 43) Which of the following statements about the online newspaper audience is not true? 430) The largest percentage of newspaper advertising revenue comes from: Display ads account for approximately 70 percent of the advertising revenue of the average newspaper. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Which of the following statements about magazines as an advertising medium is true? The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST. These ads are designed by political consultants and political campaign staff.Many countries restrict the use of broadcast media to broadcast political messaging. The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations? ) An attractive idea must be developed into a ________. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. asked Mar 28, 2016 in Psychology by Kaylee. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine. Which of the following is true of newspaper advertisements? While selecting a print medium to run an ad for this new product, Armani would be most concerned with the publication's: Consumers are generally receptive to advertising in magazines because: Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? The UK advertising regulator ASA banned the campaign. Janome is using _____ to attract reader's attention. In order to take advantage of this increase, Fitness Express plans to open more of the same types of classes available during the week, while continuing its already very extensive advertising in newspapers and on the radio. Most magazines and newspapers could survive without advertising revenue. Which of the following statements about newspapers and magazines as advertising media vehicles is true? Following the stock market crash, advertising spending plummets. This is an example of a(n) _____ publication. The primary advertising medium in terms of both ad revenue and number of advertisers is: Which of the following statements about newspapers and magazines as advertising media is true? Which advertising medium would reach the fewest people? The process of selecting one or more market segments to enter is called ________. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising People share wrong information faster than they pass along the truth. Which of the following statements about the level of advertising clutter in newspapers is true? Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. 11. What is the idea of the Price value proposition? C) It is much less expensive than a flighting schedule. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. It contains information that is interest to people who collect stamps. _____ are often referred to as high-involvement media, because they generally require some attention and effort on the part of the consumer to process the information that they provide. A newspaper has decided to launch an advertising campaign to attract new subscribers. Which of the following is NOT a typical supply chain member? Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. A. Which of the following is true of newspaper advertisements? The Top Line is a Canadian publication targeted to high school teens. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. These individuals would be willing to pay over $200 for a good pair of running shoes. This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. A newspaper has decided to launch an advertising campaign to attract new subscribers. People's beliefs about the power of different kinds of advertising are backward. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Print advertising Isn’t Dead! It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products. Which of the following characteristics of a newspaper made this possible for CompuServe? Lack of a website B. When discounts are available, it is using a(n) _____ structure. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. To ensure the best experience, please update your browser. Which of the following statements about magazines as an advertising medium is true? A magazine with a circulation of 2.5 million and 3 readers per copy would have a total audience or readership of _____ million. asked May 25, 2016 in Business by YoLoko. If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). _______ are visual representations of consumer perceptions and preferences. The process of selecting one or more market segments to enter is called ________. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. C) They can be reproduced quickly. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. In newspaper advertising, _____ advertising includes copy, illustrations or photos, headlines, coupons, and other visual components. Cal O'Hanlon, an avid skier, takes a weeklong ski vacation every winter. A) product idea B) product concept C) screened product D) test market E) prod... A company's channel decisions directly affect every ________. Circulation verification figures are important to media planners because: _____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places. He has a large list of customers who often ask him for unusual features such as "Is there any sort of shock absorbers available for horses?" Which of the following is an example of special services offered by newspapers? Which of the following statements about newspapers and magazines as advertising media vehicles is true? This example demonstrates which of the following advantages of magazines as an advertising medium? Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising Which of the following is an example of an innovation in magazine advertising? _____ verifies the circulation of consumer magazines and farm publications in the United States. B) They do not require the use of creative options. It is one-way communication transmitted through mass media. A) It is less difficult to evaluate than a pulsing schedule. Most magazines and newspapers could survive without advertising revenue. The New York Times Sunday Magazine is an example of a: Which of the following statements is true about newspaper supplements? E) Professionally written newspaper articles lend credibility to the ads that appear within the newspaper. More companies buy advertising _____ than in any other medium. Intermediaries play an important role in matching ________. ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest. Oh no! a. Pop-up ads 7. The two types of display advertising in newspapers are local and national. Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors, which featured toddlers dressed in overalls and straw hats. What does it mean when the text describes newspapers and magazines as high-involvement media? B. Which of the following industries spends most of its advertising media budget in magazines since it is prohibited from advertising in broadcast media? … Advertising found respectability, fame, and glamour during this era. Which of the following is a disadvantage associated with advertising in magazines? Dec 11,2020 - Health club membership has increased dramatically over the last five years. Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes. What is the explanation for finding two completely different ads in the same issue of a magazine? Question 34 options: A) They typically offer limited selectivity. Offshore is a publication that provides information on world trends and technology to offshore oil and gas operations. 118. a. Which of the following statements is most likely true about radio as an advertising medium? B) Magazines have not benefited from advances in communication technologies. The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. 4) Concept testing is a method of pretesting finished ads. Which of the following is an advantage of using local newspapers for advertising? Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis. A)Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers. You won't find Armani advertising its new line of men's toiletries in just any men's magazine. B) Radio ensures good attention from the target audience. The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines. Newspapers are primarily a local advertising medium but are also used by national advertisers. Definition For decades, print ads were the gold standard for advertisers and their clients. Broadcast, cable or satellite; Newspaper or magazine; Outdoor advertising facility; Mass mailing (more than 500 substantially similar mailings within 30 days) The primary advertising medium in terms of both ad revenue and number of advertisers are: Click card to see definition . C. The number of daily newspapers in most cities has been increasing due to a dramatic increase in the amount of readily available advertising revenue. A) Magazines have long lead times and deadlines that can reduce flexibility. This is down 5% from Q4 2017. Which of the following processes makes it possible to personalize an advertising message? b. A. a. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to SDRS's classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand. After concept testing, a firm would engage in which stage in developing and marketing a new product? Nearly two-thirds of all advertising dollars spent in magazines, are spent in _____ magazines. Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true? (p. 19) Which of the following is true about advertising? D) Radio prohibits the use of segmentation strategies. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. An unlicensed person engages in advertising that conveys the clear impression that he is a licensed real estate broker or is an officer or employee of a corporation who knowingly advertises a false statement concerning any land or subdivision. Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. JCPenney's department store distributed a four-color catalog in newspapers in major metropolitan areas advertising its President's Day Sale. E) It is more effective than a pulsing schedule for seasonal products. The different advertising media are quite similar and have … This is an example of a(n): Janome manufactures sewing machines. Definition: An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. The newspaper industry switched to _____ (SAUs). As a medium, this magazine offers a manufacturer of bullet-proof vests a high degree of: Modern Maturity, Playboy, and Seventeen are all magazines that offer advertisers _____ selectivity. b. Which of the following statements about newspapers and magazines as advertising media is true? Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? Question 34 options: A) They typically offer limited selectivity. It offers Canadian advertisers _____ selectivity. 12. This medium allows an organization to target skill levels very well. Which of the following statements about newspapers as an advertising medium is true? Don’t let anybody tell you that print is dead. A magazine such as Farm Journal is an example of a _____ while a publication such as National Hog Farmer is a ____. The blue background behind the thumb extends to the very edge of the page. A magazine with a circulation of 100,000 and 2 readers per copy would have a _____ of 200,000. B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. The chocolate swirls extend to the very edge of the page. In this scenario, which of the following is not true… When she got home to Alabama and looked for the same ad in her April issue of Farm Journal, she found the ad for John Deere Garden tractors. B. The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. , are spent in magazines, are spent in magazines, are in... Corporate advertising are backward trends and technology to offshore oil and gas operations magazine such as Journal. 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