Find out more information about the LGA’s communications support, Local Government Association company number 11177145, Strategic communications in local government – the challenges and opportunities, Membership and services for councils and councillors, Licences, regulations and trading standards. Feed the communications strategy into the organisational strategy to ensure maximum alignment and efficiency. Strategic communications in local government – the challenges and opportunities Strategic communications is critical to local government’s future success and sustainability. Information is a strategic resource that underpins the key functions and decision making processes of a local government. Often, the answer is no and part of the reason for that is not being able to demonstrate to an organisation’s political and managerial leadership the value of strategic communications to help deliver corporate priorities. government ministries, stakeholders with all the leading Development Partners, Private Sector, Civil Society organizations and its various publics. Strategic communications is critical to local government’s future success and sustainability. Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a … It also reflects how responsibility for internal communications can often be fragmented and lacking strategic oversight. The strategy should identify priorities for local government communication and should also inform the development of detailed communication programmes by Directorates and strategic business unit. In ‘A country that works for everyone’, the government sets out its clear domestic agenda. Communication Strategy 2019 – 2022 (pdf 1MB) 2013-08-23 Reviewing communications activity and spend across the whole authority has been frequently recommended. Communication essentials. UGU DISTRICT MUNICIPALITY - COMMUNICATION STRATEGY AND IMPLEMENTATION PLAN VERSION 2/2016 The Constitution of the Republic of South Africa Bill of Rights Intergovernmental Relations Framework Act, 2005 (Act 13 of 2005) Section 152 (1)(e): In setting out of the objects of local government, it states that municipalities must These are typically documented as the first step in developing a communication strategy. Strong communication in local government creates trust in its citizens. However, this place in the organisation is not a right and needs to be earned. However, for it to play a key role in helping to transform our relationship with our residents, it needs buy-in from councils’ political and managerial leadership. Although the reviews were tailored to the individual needs of each organisation, analysis of these recommendations shows that there were some common themes – a lack of strategy, an absence of corporate narrative and an under-developed place brand. All councils need to ensure there is an effective information flow which ensures they can be effective in their roles, and act as ambassadors for the council. All council communications teams need to be future proofed and equipped with the full suite of skills they need in order to be effective and to be able to adapt to the changing landscape. Are they correctly positioned in the structure, have they developed the right relationships, do they have access to key meetings and is the importance of their work valued? Consider these challenges carefully and you realise that strategic communications lies at the heart of every single one of them. Communications teams need to ensure their activities are underpinned by a clear strategy – linked to the organisation’s priorities and with a rigorous system of evaluation. The hope is that this trust will inspire citizens to become involved in their communities. The communications strategy is considered and comprehensive, recognising the Ipswich Local Government Area as a socially, culturally, demographically and geographically diverse place. In order to elevate engagement and participation, a communication plan needs to provide great simplicity, clarity and focus, without ambiguity. The Integrated Planning an… It takes planning, execution and a lot of hard work. The absence of an annual campaign plan – with agreed budgets – also risks communications activity being dictated by the parts of the organisation able to ‘shout the loudest’ or have the ability to pay. Local councils that do not adequately recognise the importance of strategic communications in terms of resources, skills and its place in the structure, are likely to be the ones that struggle the most to connect with their residents, staff and stakeholders. Although there can be a case for this approach, it often results in a lack of oversight – of both delivering strategic communications and communications spending. The programme to reshape how government communications operates. The ultrafast market is in its infancy, but the market is b… To succeed it requires recognition of the importance of strong strategic communications to act as a both a trusted advisor, navigator and leader. We have seen many examples of communicators not having regular access to their leader, chief executive and key decision making forums. %PDF-1.3 %���� What you need to know when you join the government communication profession. This modern communications guide contains the latest thinking and predictions – as well as some plain speaking – from some of the best people in their field, with experience of strategic communications in the public, private and charity sectors. H�b```f``c`c``�ff@ aV�(�\�� �d%X}f620E2�� c�c���v�a���-N1. Member communications and the role of councillors more broadly has been regularly highlighted. This tool first appeared in the ODI Toolkit, Successful Communication, A Toolkit for Researchers and Civil Society Organisations. Step 1: Determine Goal. It is designed to act both as a primer and diagnostic tool for politicians, senior officers and professional communicators to test, interrogate and develop their own effectiveness. Find out more about LGcommunications Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections. 145 0 obj << /Linearized 1 /O 147 /H [ 1302 1117 ] /L 454645 /E 339132 /N 38 /T 451626 >> endobj xref 145 43 0000000016 00000 n 0000001211 00000 n 0000002419 00000 n 0000002637 00000 n 0000002949 00000 n 0000003021 00000 n 0000003092 00000 n 0000003133 00000 n 0000003204 00000 n 0000003999 00000 n 0000004403 00000 n 0000004425 00000 n 0000005053 00000 n 0000005125 00000 n 0000005147 00000 n 0000005695 00000 n 0000005717 00000 n 0000006183 00000 n 0000006205 00000 n 0000006670 00000 n 0000006692 00000 n 0000007151 00000 n 0000007938 00000 n 0000008276 00000 n 0000008332 00000 n 0000008354 00000 n 0000008830 00000 n 0000008852 00000 n 0000009401 00000 n 0000009423 00000 n 0000009796 00000 n 0000013088 00000 n 0000015302 00000 n 0000015976 00000 n 0000016116 00000 n 0000016254 00000 n 0000016408 00000 n 0000337751 00000 n 0000338586 00000 n 0000338723 00000 n 0000338862 00000 n 0000001302 00000 n 0000002397 00000 n trailer << /Size 188 /Info 144 0 R /Root 146 0 R /Prev 451615 /ID[<5193d02432d451fa6fd369bf5cf86885><5193d02432d451fa6fd369bf5cf86885>] >> startxref 0 %%EOF 146 0 obj << /Type /Catalog /Pages 130 0 R /JT 143 0 R /PageLabels 128 0 R >> endobj 186 0 obj << /S 1454 /L 1614 /Filter /FlateDecode /Length 187 0 R >> stream This recorded webinar teaches you … This is the fifth Strategic Communications Plan for the City of Reno, Nevada and is designed to set out the objectives, messages, and strategies that will be used during Fiscal Year 2009-2010 to communicate the City’s programs and policies to various audiences. The need to ensure communications is based on effective insight and a good understanding of the local population is something we continue to stress. LGcommunications (LGcomms) is a national body made up of an association of authorities that works to raise the standard of communications in local government. communication plan establishes a dialogue between the LGA and its members, by informing the local governments of the services offered by the LGA; by explaining the LGA’s priorities, projects and political positions; and by gathering the local governments’ reactions and comments on all these issues. It is backed up byinan action plan, which sets outnewthe activities we need to achieve in order to meet the council’s ambitions. Delivery. Use our personal development plan template and find out about continuous professional development. Plan your personal development . Changing the COVID Conversation: Communication Strategies for Local Governments . The way information is managed, including the technology used to support it, istherefore central to local government's business practices. We know that taking your grand plans and turning them into real benefits for your community isn't easy. The government’s ambition is that ultrafast broadband of at least 100Mbps should become available to nearly all UK premises. Local governments will need to assist with community education and communications plans: register with state alert services; establish distribution list with external agencies; on receiving alerts, notify the crisis director and pandemic team In short, there is not necessarily a clear link between the work being carried out by the communications function and organisational priorities. This reflects the importance, particularly in times of significant change, of ensuring that a council’s workforce is kept well informed, involved and equipped to be advocates for the organisation. We need to evolve as the landscape around us changes, harnessing the power of data, insight, digital and technology and moving from our historic role of ‘broadcaster’ to relationship-builder and from a service that has often been seen as a fixer to one that should pre-empt problems and help design solutions. As the relationship builds between governments and citizens, over time, citizens will come to realize that their concerns matter. initiatives from other adopted Council strategies, including the Economic Development, Aboriginal Community Partnership, Community Access and Inclusion, Creative and Youth strategies. The development of both a corporate communications strategy and an annual campaign plan have been regularly highlighted. Communications activity is sometimes carried out in different parts of the organisation away from the corporate centre or is commissioned directly by individual departments. The year ahead will be a hugely important time for the Government Communication Service (GCS). This Strategy will guide Council’s communication and engagement activities over the coming four years to help us achieve all this, and more. The LGA has carried out more than 50 communications peer reviews and health checks between 2016 and 2018 – making more than 500 separate recommendations to councils as a result. It also lists the extensive A good communications plan should always prioritize the goals of the organization, not the goals of the communications department. Coined by Michael Barber, the “Delivery” model (also known as “Deliverology”) aims to embed an agile performance management system in large-scale organizations. You're working on a strategic plan for your local government. We are looking forward to the implementation of this communication strategy which will undoubtedly give high profile visibility of all our activities and programmes. Introduction from the Executive Director of Government Communication, Alex Aiken. Government leaders must institute a strategic-planning process that identifies the right priorities and drives decision making that supports those priorities. Elements of a Strategic Communications Plan. A communication plan is a roadmap for communicating data, information and knowledge. As communicators, we cannot stress the value of our work without the evidence. Communication goals are designed to be measurable but aren't time bound as the schedule for achieving goals is found in the communication plan.Goals need not indicate how they will be achieved but you … Simon Jones, Chairman of LGComms, and David Holdstock, Director of Communications at the LGA, explain: Speak to any chief executive about key issues facing local government and you will invariably get one of five responses:  managing demand, investment and growth, business transformation, commercialisation and forging a different relationship with communities. Governments are now adopting “Delivery” methodologies in order to ensure effective execution of priorities. The peer reviews have regularly found that this important post is often not positioned at a sufficiently senior level in the organisation and not plugged into its leadership – which often results in a disconnect between communications activity and the organisation’s strategic priorities. Once your sites capabilities are assessed, start planning your external communications strategy and execution. Within local administrations, there is evidently a low level of understanding of the importance of communication for the political life of the local community, as well as for the efficient operation of the local government itself. This is a challenging ambition, but realising it will ensure that the UK remains among the best connected nations in the world. COMMUNICATIONS STRATEGY Mecklenburg County communications will consist of a continuum of information that is connected and consistently: • Open – Provide for government transparency for all audiences • Responsive – Put individuals before processes or rules; respond quickly to change • Progressive – Embrace change and look for ways Public Relations in Local Government:Strategic Approaches to Better Communications Managing Local Government: Amazon.de: David Walker: Fremdsprachige Bücher Either way, you've come to the right place. The following are illustrative examples. The Communications and Engagement Strategy has been developed to provide guidance around the City’s communication objectives, audience, key messages, channel and resourcing. You may be just starting to create your goals or already looking to implement and execute on your initiatives. The approach was … This is a type of action plan that may identify the content, goals, responsibilities, sources, audience, format and channel for a list of planned communications. Communications and Engagement Vision. Effective communications is the responsibility of all councillors and officers across the Council and this strategy needs their support and adherence. Communications is a shared responsibility, and a council needs a compelling story which articulates its purpose. Much of the time the problem is less about an individual and much more about whether the right conditions are in place for them to succeed. Envision your strategy as simply another tool the organization is using to reach its goals. Mr. James Teko Lopeyetum, HSC . The Communications and Engagement Strategy has been prepared as a framework to support Council’s Strategic Plan and as part of Council’s commitment to encourage open, transparent and active relationships between Council and the Community. Call an all company meeting This meeting is focused around communicating the organization's strategic plan. Ten months into the COVID-19 pandemic, Americans remain divided about how serious the virus is and what steps should be taken to contain it, according to a new poll by pollster Dr. Frank Luntz and the de Beaumont Foundation. Storytelling has been identified as a leading trend in government communications. Always base your communications strategy on … It is also important this activity is then rigorously evaluated. However, for … In addition, the legal framework and municipal acts do not sufficiently stimulate the development of proactive communication practices of the local government. Communication Goals Communication goals are the desired end-results of a program of communication. The LGA’s annual heads of communications survey shows that resources are constrained and workloads are growing, which underlines the need for there to be an unrelenting focus on priorities. Because confidence has slipped and must now be rebuilt, governments will be forced to take a major leap in the ways that they plan and execute strategy. This also relates to the place shaping agenda, which in the context of Brexit and the need to encourage inward investment to boost local economies, has become a major priority for many authorities. While drawing up your strategy, you should involve your team, and on a smaller scale, the entire organisation. Strategic communications has a key role to play at the heart of public service but it has to be fit for the 21st century and be able to prove its value to both our political and managerial leaders. This Communication and Engagement Strategy 2019-2022 includes new and achievable initiatives to improve communication and engagement with our community. The importance of councils maintaining and developing effective relationships with their partners is, of course, an increasingly important area. Digital accessibility for government communicators. Building trust and confidence, and through that, strengthening relationships with citizens, stakeholders and staff, should be the starting point for any successful organisation. Alongside its physical, human and financial resources, a local government must manage its information resource in a way that enables services to be delivered that best meet community needs and the priorities set by Council. This communications strategy is designed to clearly set out the way the council communicates with a wideresidentsrange of key audiences.stakeholders.It takes us from the reality of where we are now to the aspirations of the future. The strategy is an action in the 2017/2018 Annual Plan to help build a transparent and innovative culture, and ensure communication and engagement methods are accessible to all community members. Communication Strategy in 13 Steps 1. 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